It is a generation that represents the biggest change in consumption habits compared to previous generations, motivated above all by the massive expansion of the internet.
Some of the most outstanding trends are that they look for more personalized food products that can be consumed immediately and that are also healthy. On-the-go and microwave formats are preferred, that is, foods that can take anywhere to consume at any time, but without affecting the taste or quality of the food.
They also value that they can store food for later moments, such as healthy snacks.
They have adapted to a digital environment, and their consumption habits have not been a big change compared to previous generations. Precisely because they are considered a bridge generation, for the big marketing agencies they are a real puzzle. In principle, thanks to their age and economic stability, they are good consumers of trends, are interested in the latest news and visit the internet continuously to be informed. Of course, they are not big online buyers, and in food they prefer to go to a physical store.
Generation Baby boomers and Senior generation
These are two generations that are especially concerned about their health and whose number is increasingly high, so it is a sector of population with a lot of weight in consumption. They allocate a large part of their budget to food and more specifically to fresh products.
The most attractive attributes for them are “low in sodium”, “low in salt” and “low in sugar”.
When it comes to eating out, according to a study by Eurostat, the European Statistical Office, Millennials are the ones that do it the most, with three or more times per week, even above the younger generations. In addition, they spend the most in food, that is, in addition to leaving more, they do it to quality places.